Author: <span class="vcard">nowrevolutionbook</span>

E-commerce is much more than just than an Online shop. “The quintessence of the e-commerce book by Alexander Graf and Prof. Dr. Holger Schneider is already on the back of the cover. And that is what this book is all about: latest eCommerce trends, how to build a successful ecommerce store, the complexity of online trading, the possible and meaningful business models, and the strategies behind the success of the big stakes.ecommerce business model overview

The e-commerce book is essentially structured into three parts: value creation stages, case studies and the so-called practice questions. The introductory chapter “What has been done so far” is explicit as an introduction, since it summarizes the development of e-commerce in the past few years only roughly sketched. Nothing new.

Value creation stages in e-Commerce

It is exciting starting on page 37, when the two authors show by example how good e-commerce can work. Example “Short tail, Long tail”. One can make money with small cattle, instead of on cows only on dung. Yes, the authors say, and with the Walmart-Rhapsody comparison, a nice example and show the influence e-commerce has.

In their book, Graf and Schneider provide a well-thought-out insight into the fields of procurement, product presentation, marketing, sales, purchase processing, logistics and customer service. And they do not save on comprehensible practical examples, which can serve as a stimulus for every reader, or explain and explain some functions in online shops.
Case Studies

Even more practical examples, 25 in number, are examined by the authors in the book “Case Studies”; from A to Z. They are the most interesting online shops / dealers represented, the German trade has to offer. The shops are presented on the basis of business figures and in a short portrait. On the subject of trade positioning, there is a spinning chart, which thanks to the constant positioning at the lower left-hand edge makes a quick comparison of individual shops and disciplines possible. A little briefly and very subjectively, the respective evaluation and perspective from the point of view of the authors. But – it’s a personal opinion – that gives the reader a different perspective and position that encourages him to think.

Practice questions for developing successful eCommerce Business

The book “Praxisfragen” is devoted to this. Those who should be approached by online retailers urgently before the first sale. And the same, e-commerce professionals should ask themselves to question their own business model. So you can quickly find out if you really belong to the professionals. Naturally this chapter is rather superficial, many answers to practical questions could also be summarized in a whole book. The authors do not want the (submission). It is more a matter of putting the important questions in mind: which shop system? Benchmarks? Strategy? And last but not least its own positioning.

Many questions are asked correctly. Interesting also the (unanswered) question of the right CRM and the conclusion that shops systems should not be abused as a PIM (Product Information Management System).

I am deeply …

eCommerce News Review

Due to the fact I was so excited about Now Revolution Book, I decided to write a quick guide – tips on how to write a Bestselling Novel.

Let’s say that you have decided to write novels to bring in some extra money or, possibly, to quit your day job. No matter what your goals are, it is very important that you produce the best possible work. Here are the steps you need to take to ensure your success.

Writing a book
Writing a Novel book could bring you some extra money.

Hook the Reader

You have five pages to hook the reader. That’s it. You only get five and if those pages are not amazing, the reader will move on. It is as simple as that.

Understand Your Audience

Read as much as you can in your chosen genre and read the reviews for the bestsellers in that genre. If your readers are young women who love romance, then you better give them a great romance. If you are writing for sci-fi enthusiasts, go all out and write the best possible science fiction book. The point is that you need to know what your readers are expecting before you even begin to write your book. If you do the research ahead of time, it will pay big dividends later.

Become THE Author in That Genre

When readers think of your genre, your name should immediately come to mind. For example, people might say that they want to read a book like Danielle Steel. Her name has become synonymous with a glitzy, globe-trotting romance. That’s the kind of notoriety you want to develop. This is not easy to do, but make it your goal and you will be successful.

Keep Your Prices Competitive

Check the prices for other books in your genre. Is your book priced to sell but not too cheap? You don’t want to undervalue your work but you also don’t want to price yourself out of your market. Occasionally, you might want to offer a promotional sale but most of the time you should price in line with other writers in your genre. If you become very well-known, you will be able to raise your prices as long as your readers are willing to pay it. Also, keep testing your pricing to see what the market will bear. Sometimes, if you price your book a little higher than average, readers will assume that it is a high-quality book. Most of the time, the more you write and sell, the higher you will be able to price your books. Of course, there is always a ceiling but keep probing the market to find that top for your particular books. Just keep in mind that pricing is fluid and you should never set a price for a book without testing the possibilities.

Take Pride in Your Work

Remember that you are an artist and every day you should try to write better than you did the day before. If you have a …

News

The way we do business has changed forever since the advent of social media. Now the well being of a company cannot be measured in carefully planned initiatives and measured considered responses. Today’s business is about running off a near instantaneous response time and making the most of the limited information we have to work with.

The Now Revolution Book
The Now Revolution Book Review

It’s about making each and every customer a reporter and every reporter a customer as well. It’s also about making the most of every action and gaining more customers and clients every moment in real time. It’s about cultivating and capitalizing on a wealth of findable commentary of your services and products.

The time to make considered business decision is extensive and not a luxury that most companies can afford without facing an untimely extinction early in the game. Yet the business world is expected to adapt to this movement and you should too, or face being sidelined in the big games.

This is not a book on how to “do” social media. The “Now Revolution” discusses the ways you can reorganize your tools and system so that your actions and progress is truly making you money rather than an extra load that must be addressed. There are seven “shifts” that must be made to create a company that operates faster, smarter and more socially.

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is all about illustrating the need for business adaptation from the ground up. The changes will affect the culture of your business as well as the functions and operations it employs. Consider this book the guide book to a new territory in the new era of communications.

My summary?

I began with the first of the seven shifts and half way through the section I began wondering what the final conclusion would be. This is because the topics were largely based on personalities in the company and their behaviors. I read on thinking, “and the point is?”

By the time I had arrived at the “Case of the Ritz Carlton” it all fell in place. Then, the book came to shift 2 and the topics were all about the team, culture and skill sets that each have a role in the company. The topics were increasingly more interesting when case study concerning thinkgeek.

The topics were increasingly more interesting after the Shift 4 section, but I won’t spoil the contents by delving in now. Y the time I had finished the third section or shift, I had a clearer understanding of where the authors Jay Baer and Amber Naslund were going with this.

The Now Revolution is not some handbook to making the best social media campaigns, but rather how the social media field is changing the business of today from the insides out. This is not just about humanizing a business, but humanizing the …

News