“If I had a nickel for every time some proud author told me that their newest book “isn’t a book about social media” (when it actually is), well… I wouldn’t drive a 2002 station wagon.
But here’s the thing: Jay and Amber have penned a book that truly isn’t a social media book. In other words, this isn’t the book you pick up when you want to create a blog or Twitter feed or Facebook group; rather, this is the book to read when you need to understand how our newly social and connected world has disrupted business as usual, and why you need to bother thinking about that. (Hint: It changes everything.)
Does that sound too high-concept for you? Well, it’s not. Instead, it’s real, and very enlightening.”
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