“With all of the latest platforms – blogs, social networks, microblogs, location-based services (not to mention dueling mobile devices) – taking center stage, it’s easy to be lured by the luster of each. But rather than constantly chasing technology change, Amber and Jay make a great case for a significant culture change backed by definitive and measurable steps that will ground any business in modern thinking that will withstand the fickle preferences of the digerati. If you follow these steps, your business will be well grounded for what’s lurking around the corner.”
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